This month’s Producer of the Month is curated healthy snack box brand, Healthy Nibbles. They make healthier snack options easier, increasing opportunities for positive behaviour change and directly combating the rising levels of obesity, diabetes and cardiovascular disease. We caught up with Healthy Nibble’s founder, Sara Roberts to hear more about the brand and it’s mission…
We love the ethos of your brand and we’re certain our customers will too, but we’d like to know what inspired you to set up Healthy Nibbles?
The Healthy Nibbles story began when I was at my father’s hospital bedside. Hungry, at 3am, I found that the only food available was from a vending machine. A poster next to the machine warned me ominously that “diabetes and obesity kill.” But the machine oﬀered only the usual selection of crisps, chocolate bars and ﬁzzy drinks; there were no healthy choices.
Frustrated by this juxtaposition, and alongside my personal wellness journey, I developed the concept of Healthy Nibbles. Today, I am leading the charge by bringing healthy out-of-home choices to UK oﬃces, travel hubs and letterboxes.
The need for Healthy Nibbles is clear and simple, yet urgent. Rising levels of obesity, diabetes and cardiovascular disease are placing signiﬁcant burdens on the UK economy. Businesses are losing 97m work days annually due to poor diet. The NHS is at breaking point. The time is now, for preventative healthcare.
We get the impression that people are paying a lot more attention to their health and wellbeing – why do you think that is?
When it comes to general wellbeing, good health is the number one priority for most people. I believe that people are becoming more aware of the food, nutrients and individual ingredients they are consuming and the direct impact food choices have on quality of life and fulfilment.
In honesty, it is welcome. Poor diets are the second-leading risk factor for mortality globally, now responsible for 11 million deaths a year; more disease and death than smoking, alcohol and physical inactivity combined. Change is welcome and needs to happen.
What do you do to keep fit and healthy?
My day to day life is really busy, so it is important that I take time to invest in my health and wellbeing…that said I do like to keep things really simple and straightforward, trying to make the best choices throughout the day.
Typically 5 mornings a week I will jump on the Peloton for 30-45 minutes. It’s tough, but it is a quick way to get my heart rate up and energise me for the rest of the day. I’m trying to add in a strength workout 4-5 times a week in the evening too, although time is proving quite a challenge!
Nutrition is geared around keto and 18:6 intermittent fasting. I like to use whole ingredients and adopt the same philosophy we use at Healthy Nibbles – enjoy products that have the least amount of ingredients as possible, made from ingredients I understand. Where meat, fruit and veggies are concerned, I choose locally sourced organic products.
Here at Vavista, not only do we offer wellbeing guidance for you and your planet, we are also a life and car insurance brand, so we have to ask… What car do you drive?
Currently I have a hybrid Kia Sportage, but I have my eyes on the Tesla 3.
Being environmentally friendly and sustainable is something that we are passionate about. How is your business doing its bit for the environment?
The very essence of Healthy Nibbles is to build a sustainable business with purpose; operating with the least negative impact on the planet, its people or animals through our supply chain, processes or systems. It is something that requires continual improvement. To date we have:
- Committed to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose through undertaking B-Corp accreditation to reflect our commitment to building an impact led business;
- Removed plastic packaging, stickers and promotional inserts from all snack boxes;
- Launched an Eco Snack Box, which celebrates food producers creating great tasting snacks who refuse to use plastic to wrap their products. Each producer has chosen home compostable alternatives;
- Chosen vending and unmanned retail solutions leading with technology. This ensures we only refill a site when the need is there, reducing unnecessary travel; and
- Encouraged home working and use of technology to reduce the need travel. This has obviously been accelerated during Covid-19, but is a way of working we see becoming more accepted.